You will have noticed that the BBC website features a limited amount of advertising when viewed from outside the UK.Then there's a list of FAQ's and finally this general information:
That's the only alteration - the content of the site remains unchanged and continues to feature the same high quality journalism and entertainment that the BBC has always pioneered. We've introduced advertising to visitors outside of the UK because the new revenue created will allow us to further improve our journalism, our programmes and our website in the years ahead.
Impartiality is of the utmost importance to us at the BBC and for this reason advertising will be clearly separated from editorial content. Advertising will not have any bearing on the news, information or programme content or create the impression of endorsement by the BBC.
We guarantee that you will continue to receive the same high-quality independent content that has made the BBC website one of the most popular news and entertainment sites in the world.
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC's assets for the benefit of the licence payer and invest in public service programming in return for rights. The company has six core businesses: Global Channels, Global TV Sales, Magazines, Content & Production, Home Entertainment and Digital Media.Now to be fair, in principle there is nothing wrong with this; most people that use the BBC from another country would not be contributing to it via 'taxes' (the Licence Fee) apart from expats etc, of course...but my concern is that if the BBC is receiving large amounts of money from commercial companies, at some stage there is sure to be a problem with impartial editing despite the assurance that "advertising will not have any bearing on the news, information or programme content or create the impression of endorsement by the BBC"...or their "guarantee that you will continue to receive the same high-quality independent content"...am I being unfair? Can we trust Auntie?