"Only the best is good enough". That was the original motto on the wall of Ole Kirk Kristiansen's workshop wall. Ole invented LEGO, probably the best toy ever...and only the best is good enough; especially when several shit copies and competitors celebrate as Lego today lost an ongoing 11-year battle to use the brick as a trademark. Lego has proven that its brick is distinctive and differentiated and claims 'consumers would be misled as a result of the ruling'. Maybe, but all they have to do is look for the logo and the name: only the best is good enough! Leg godt!