I'll say so...yuck. However, Jocelyn McNulty (Director of UK Biscuits from Kraft Foods) is reported as saying that the reaction in Britain has so far been positive...well, that may well be but I don't agree with her when she says:
"...any Brit who has compared a Hershey's bar with a bar of Dairy Milk, will know, the American sweet tooth has a different pitch."
I certainly agree re the looking different but the taste in no way indicates a high percentage of cocoa...why do I say that?...because they're black and they don't taste of cocoa! I can think of literally dozens of better bickies presently on the shelves in UK shops. Still, that's my opinion, maybe you'll like them; they're not bad...they're just...not good enough! Still, it may help farmers and childrens' health if the habit of drinking milk with your Oreos is taken up.
Oreo is a bit different. It's dark-coloured because of the high percentage of cocoa in the biscuit and consumers may look at it and think 'That looks different'."