Opinionsnämnden is the advisory committee of a self-regulatory agency for marketing and advertising in Sweden. They are in the news indirectly regarding their Toys R Us gender discrimination ruling a few years back. Now the same thing will happen in the UK [NRO]: "toy retail giant Toys R Us today committed to being more inclusive it its marketing of toys to girls and boys" says the 'Let Toys Be Toys' press release. Toys R Us seem to agree with the consumer campaign group (that apparently 'represent thousands of shoppers' [what about the millions of shoppers who will presumably see this as ridiculous, pointless, patronising 'politically correct' shite?]) in their concern with the influence on children of sexist stereotypes that are still widely used in the toy industry...FFS. That said, I'd agree if it would reduce the amount of pink, plastic, pap that poses as girls's toys. I'll leave you with a few quotes from the Swedish reasoning: apparently it was a group of 11 to 13 year-old children that complained, however, we hear that their teacher (uh huh...) explained that it was the 'culmination of more than two years of long-term work by the students on gender roles'... ..."the Toys"R"Us catalogue 'discriminates based on gender and counteracts positive social behaviour, lifestyles, and attitudes'... ..."guys want to be princesses sometimes", no more! Purleeze!
