The one hundred and eighty six years of chocolate history at Cadbury [off on a tangent: Gildy, Cadbury's was founded by those prohibited at the time from attending university...and Kraft Food Company was once the proud sponsor of The Great Gildersleeve!] today takes another turn as they recommended a £12bn takeover from the US giant and rival Kraft Foods. The public information related to the offer and approaches since Sept 2009 for acquiring the business is avialable on a microsite (disclaimer). Less then 2 years ago (May 2008) they separated the confectionery from the 'America Beverage' business (Schweppes) and Cadbury plc claimed a vision to be "the world's BIGGEST and BEST confectionery company". Oh well...it's not the end of the world: I have about 10 Kraft brands at home as it is I just hope they don't play with any of the recipes! Does this make Kraft the biggest - in the confectionery sector - above Mars? I think it does, just.