Friday, September 06, 2013

Opinionsnämnden on offspring's orientation...

Opinionsnämnden is the advisory committee of a self-regulatory agency for marketing and advertising in Sweden. They are in the news indirectly regarding their Toys R Us gender discrimination ruling a few years back. Now the same thing will happen in the UK [NRO]: "toy retail giant Toys R Us today committed to being more inclusive it its marketing of toys to girls and boys" says the 'Let Toys Be Toys' press release. Toys R Us seem to agree with the consumer campaign group (that apparently 'represent thousands of shoppers' [what about the millions of shoppers who will presumably see this as ridiculous, pointless, patronising 'politically correct' shite?]) in their concern with the influence on children of sexist stereotypes that are still widely used in the toy industry...FFS. That said, I'd agree if it would reduce the amount of pink, plastic, pap that poses as girls's toys. I'll leave you with a few quotes from the Swedish reasoning: apparently it was a group of 11 to 13 year-old children that complained, however, we hear that their teacher (uh huh...) explained that it was the 'culmination of more than two years of long-term work by the students on gender roles'... ..."the Toys"R"Us catalogue 'discriminates based on gender and counteracts positive social behaviour, lifestyles, and attitudes'...  ..."guys want to be princesses sometimes", no more! Purleeze!


Paul said...

Just been talking to somebody (male) who has found that his former business partner (Ian) has become Isabella after 57 years being a man trapped in a woman's body. Apparently Isabella's wife (this sounds like an episode of Modern Family doesn't it) is worried that he/she will leave her and take her clothes - that's the wife's clothes.

No idea how this fits in with Sweden but the two seemed to fit together like Lego -oops wrong group of Scandis.

I never owned an Action Man or a Johnny Seven gun or even those Clarks shoes that had the compass in the heel - not that I'm bitter, not that it left a mark.

Agree too much pink in girls toys, Nathalie refused to have anything to do with pink apart from her Barbie cycling helmet.

Span Ows said...

LOL...mind bender.