Friday, June 29, 2007

Object of obeisance...

obeisance n. - bow or curtsey; paying of homage. obeisant, ad
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Sorry, I don't usually 'advertise' and this will be an exception. The release today of Apple's new 'iconic' iphone will be sure to make it a yearned-after acquisition for many millions; it is indeed a masterpiece...and I want one :-) I may be a few weeks late posting about this but I know I've mentioned it elsewhere (I just can't remember where/on who's blog it was!)


iconic iphone

Interestingly John Gruber sums up what has been an almost unique marketing/advertising campaign; he observed

"that no other cell phone is advertised by showing off the user interface. Thinking about it some more, I can’t recall the last time I’ve seen any tech product advertised simply by demonstrating how it works"...
...in fact the only bad thing is that it costs around $500 and buyers must commit to a two-year contract with AT&T (apparently that will cost them a minimum of $60 odd per month). I agree with John other aspects as well, the ads themselves, firstly they're fantastic, truly, and mark the first step in a new wave of technology - there are 5 or 6 ads and you will need the quick time player to see them - and like John my favourite is the 'Calamari'

P.S. Has anyone seen the new tabletop computers...literally the table top where you can drag around images - as if they were barmats - tap on them and they open up to a new miniscreen etc (that's about 0.000001% of what you can do!)...Microsoft Surface...go and see what can be done...The future is now! :-)

2 comments:

Paul said...

What I found very sad about the launch was that a lot of the buyers were clearly at the poor end of society in New York.

Span Ows said...

To be honest that doesn't surprise me, reminiscent of the number of Sky dishes in the 'not so well to do' parts of any UK town...whether that is an intentional marketing ploy or not I don't know.