Monday, November 18, 2013

Outstanding on-board...







An epic split: Van Damme the man. What a great ad; I must admit I thought it was another for Coors when I saw the gold trucks but WSJ has the details; I don't want to ruin it but the trucks are going backwards (!!!) and "The stunt is real and is performed in just one take". Fantastic. The video director called it an "honest homage to Van Damme, "a pop cultural icon that I have had in my life since I was a kid. The spots he has been in before have looked down on him, in my opinion. I was looking up, in celebration."" Good for you Andreas Nilsson. I'm presuming Volvo's new dynamic steering system is pretty good...

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