Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn writes Daniel Hannan, alluding to the resemblance to one of H. P. Lovecraft's fictional deities (the Great 'Old Ones') Cthulhu.
I see what he means.
Right up there with our own Laughable London Logo Low: remember our Olympic Obscentity, at the time I wrote the following: "Truly, mind-bogglingly, disasterous and above all embarrassing; complete and utter crap...really; I honestly hope it's another hoax." [sic]
[edit 26/03: just to be clear, the current Osaka one (the red bit is the actual logo) is nothing like as bad as the 2012 London Olympics obscenity (Lisa Simpson giving a blow job/Iran saying it spelt Zion) I linked back to]. In fact it is growing on me...no, not like some Clathus ruber but in a nice way.
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